The products presented by A Ferreira in the last edition of Première Vision were selected by the Fashion Team at the fair, thus earning the right to have a video on the event’s website.
In the video, designer Ana Segurado explains the inspiration and concerns that guided her during the creation of the collection. This choice of what is one of the most important fairs on the world calendar shows once again (as if it were still necessary) the ever greater importance and prestige that fashion made in Portugal attains in major international forums.
Led by Noel Ferreira, A Ferreira employs 75 people and has a turnover of four million euros. It has its own brand of children’s clothing (Wedoble, pictured) that is worth 15% of its sales.
